Chapter 3.0
Colour
Flat colour on pure white. One lead. Five plant groups. Four hardscape groups.
The four core colours, with the teal tint and the Muted that is used on Ink.
Five group fields, each with its 10 % tint.
The group dot is 10 px and round. It is the only round shape in the brand, and it always sits next to the group name.
Four hardscape fields, each with its 10 % tint.
The hardscape group dot is the same 10 px round dot. It always sits next to the group name.
A group colour marks the plant’s group. A Trees plant uses Trees.
Ink text on Palms. Always.
Buttons are Ink. The dot sits next to the group name.
Never set text in a group colour.
Two leads on one page. Pick one.
Paper text on Palms.
Three correct uses, then three mistakes.
Use these
Hardscape, use these
Ten pairs that pass, then four hardscape pairs. AAA is 7 to 1 or more. AA is 4.5 to 1 or more. Granite, Cobalt and Corten stand clear of white at 6.00 to 1 or more. Sandstone is 2.03 to 1 on white, so its dot always has the name beside it.
Never use these
Hardscape, never use these
Six pairs that fail, then four hardscape pairs. They are too faint to read.
| Group | Plant types in the data |
|---|---|
| Trees | tree |
| Palms | palm, cycad |
| Shrubs | shrub, subshrub, succulent, cactus, grass and bamboo |
| Groundcovers | groundcover, turf, herbaceous perennial, annual and biennial, bulb, fern, aquatic |
| Climbers | climber |
On the website the Groundcovers filter reads “Ground covers”, two words. In the brand it is one word.